Managerial economics : a strategic approach

Timothy C.G. Fisher, David Prentice and Robert Waschik

Introduction -- The manager and the firm -- Monopoly and perfect competition -- Price discrimination -- Game theory -- Strategy in a market with two firms -- Product differentiation -- Entry deterrence and accommodation -- Government regulation of industries -- Vertical and horizontal integration -- Labour markets -- Training and motivating workers -- Trade unions -- The role of information -- Advertising -- Bundling -- Durable goods -- Auctions -- The product life cycle.

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Year of publication:	2010 ; Second edition.
Authors:	Fisher, Timothy C. G.
Other Persons:	Prentice, David (contributor) ; Waschik, Robert G. (contributor)
Publisher:	New York : Routledge,

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Extent:	1 online resource (xi, 388 pages)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-0-203-85712-0 ; 978-1-135-15491-2 ; 978-1-135-15495-0 ; 978-1-135-15496-7 ; 978-0-415-49509-7 ; 978-0-415-49517-2
Other identifiers:	10.4324/9780203857120 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014498836