Managerial economics : foundations of business analysis and strategy
Christopher R. Thomas; S. Charles Maurice
| Year of publication: |
c 2013 ; 11th ed
|
|---|---|
| Authors: | Thomas, Christopher R. ; Maurice, Sturge Charles |
| Publisher: |
New York, NY : McGraw-Hill Irwin |
| Subject: | Betriebswirtschaftslehre | Business economics |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 748 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Some preliminaries -- Managers, profits, and markets -- Demand, supply, and market equilibrium -- Marginal analysis for optimal decisions -- Basic estimation techniques -- Demand analysis -- Theory of consumer behavior -- Elasticity and demand -- Demand estimation and forecasting -- Production and cost in the short run -- Production and cost in the long run -- Production and cost estimation -- Profit maximization in various market structures -- Managerial decisions in competitive markets -- Managerial decisions for firms with market power -- Strategic decision making in oligopoly markets -- Advanced topics in managerial economics -- Advanced pricing techniques -- Decisions under risk and uncertainty -- Chapter16: government regulation of business. |
| ISBN: | 978-0-07-802171-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009672160