Managerial Guidelines for Market Penetration and Expansion: A Case Study of a Medical Devices Manufacturer
This article brings managerial guidelines for new markets expansion and current market penetration on an example of a Czech medical devices manufacturer. We describe the strategy in evaluation of the opportunities in the territories, of setting up the benchmarks, the steps how to deal with the partners in current territories and how to approach the acquisition of new territories. We show how significant is the sales growth for financials, we mention the limit defined in the Theory of Sustainable Growth. We show how important the level is, how the products are advanced and how important is to have unique products.
Year of publication: |
2013
|
---|---|
Authors: | Juppa, Vlastimil |
Published in: |
Central European Business Review. - Vysoká Škola Ekonomická v Praze, ISSN 1805-4862. - Vol. 2013.2013, 2, p. 45-50
|
Publisher: |
Vysoká Škola Ekonomická v Praze |
Subject: | market penetration | expansion | management | guidelines |
Saved in:
freely available
Saved in favorites
Similar items by subject
-
Juppa, Vlastimil, (2013)
-
Added Values of Social CRM: The Examination of Customer Perspective
Pilav-Velic, Amila, (2015)
-
Organizational capabilities in the digital era: Reframing strategic orientation
Bullini Orlandi, Ludovico, (2016)
- More ...
Similar items by person