The Managerial Issues Associated with Global Account Management - Global account management (GAM) allows companies to effect Multinational strategies that range beyond simple profitability into more sophistical 1 indicators of a business success: Customer retention, acquiring business share from regional competitors, and acquiring key global supplier contacts. Here the authors show us both the ...
| Year of publication: |
2002
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| Authors: | Harvey, Michael ; Myers, Mathew B. ; Novicevic, Milorad M. |
| Published in: |
Thunderbird international business review. - New York, NY : Wiley, ISSN 1096-4762, ZDB-ID 14116571. - Vol. 44.2002, 5, p. 625-648
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