Managerial marketing : current thought
vol. ed.: Rajendra S. Sisodia
| Year of publication: |
2010
|
|---|---|
| Authors: | Sheth, Jagdish N. |
| Other Persons: | Sisodia, Rajendra (contributor) ; Krishnan, Balaji C. (contributor) |
| Published in: | |
| Publisher: |
Los Angeles, Calif. [u.a.] : SAGE |
| Subject: | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXIV, 266 S. Ill., graph. Darst. |
|---|---|
| Series: | Legends in marketing. - Los Angeles, Calif. [u.a.] : Sage, ZDB-ID 2620420-4. - Vol. 1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Sammlung ; Collection of articles written by one author |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003969740