Managerial Marketing : Perspectives and Viewpoints
Year of publication: |
1958
|
---|---|
Authors: | Kelley, Eugene J. ; Lazer, William |
Publisher: |
Homewood, Ill. : Irwin |
Subject: | Marktforschung | Absatztechnik | Führungskräfte | Managers | Management | Marketing | USA | United States | Theorie | Theory |
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