Managerial, organizational, and external drivers of sales effectiveness in export market ventures
Year of publication: |
2007
|
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Authors: | Katsikea, Evangelia ; Theodosiou, Marios ; Morgan, Robert |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 35.2007, 2, p. 270-283
|
Subject: | Export | Führungskräfte | Managers | USA | United States | Exportwirtschaft | Export sector |
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