Managerial perceptions of service-infused IORs in China & India : a discursive view of value co-creation
Michel Rod; Val Lindsay; Nick Ellis
| Year of publication: |
2014
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|---|---|
| Authors: | Rod, Michel ; Lindsay, Val ; Ellis, Nick |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 4, p. 603-612
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| Subject: | Value | Co-creation | Service | Network | Discourse | Betriebliche Wertschöpfung | Value creation | China | Indien | India | Kundenintegration | Customer integration | Unternehmensnetzwerk | Business network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010386447