Managerial response to negative online reviews in the service industry : a tactic-based and culture-based model
Year of publication: |
2021
|
---|---|
Authors: | Yu, Irina Y. ; Wan, Lisa C. ; Yi, Xiao |
Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 34.2021, 3, p. 238-248
|
Subject: | culture | Managerial response | negative online review | response source | response target | Corporate Social Responsibility | Corporate social responsibility | Virales Marketing | Viral marketing |
-
Joireman, Jeff, (2015)
-
Syed, Azamussan, (2021)
-
Markovic, Stefan, (2022)
- More ...
-
A silver lining of tourism stagnation
Kim, Hwang, (2021)
-
Yi, Xiao, (2024)
-
Luo, Xiaoyan, (2023)
- More ...