Managing a company in an activist world : the leadership challenge of corporate citizenship
Edmund M. Burke
| Year of publication: |
2005
|
|---|---|
| Authors: | Burke, Edmund M. |
| Publisher: |
Westport, Conn. [u.a.] : Praeger |
| Subject: | Management | Stakeholder | Öffentlichkeitsarbeit | Public relations | USA | United States | Verantwortung | Responsibility | Unternehmen | Unternehmensethik |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XI, 190 S 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included |
| Language: | English |
| Notes: | Includes bibliographical references (p. [173]-182) and indexes With apologies to James Carvelle-- : "it's the behavior, stupid" -- The case for change -- The faces of activism -- Step one : you start with a vision--a social vision -- Step two : abandon the command and control style of managing external affairs -- Step three : use the CACDIC strategy -- Step four : who are our external stakeholders and what do they value? -- Step five : what are the characteristics of our relationships? -- Preparing managers for the new, new thing -- The stakeholder relations plan -- The site community strategy : a responsibility of the facility manager -- The community strategy, continued -- The societal strategy--the CEO's reponsibility |
| ISBN: | 0-275-98390-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002225933