Managing an entrepreneur's risk-taking propensity
Year of publication: |
2012
|
---|---|
Authors: | Bromiley, Philip ; Rau, Devaki ; St. John, Caron H. |
Published in: |
Chance and intent : managing the risks of innovation and entrepreneurship. - New York : Routledge, ISBN 0-415-87761-X. - 2012, p. 7-18
|
Subject: | Unternehmer | Entrepreneurs | Risikomanagement | Risk management | Prospect Theory | Prospect theory |
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