Managing and marketing radical innovations : marketing new technology
Birgitta Sandberg
| Year of publication: |
c 2008 ; 1. publ.
|
|---|---|
| Authors: | Sandberg, Birgitta |
| Publisher: |
London : Routledge |
| Subject: | Innovationsmanagement | Innovation management | Technischer Fortschritt | Technological change | Innovation | Marketingmanagement | Marketing management | Theorie | Theory | Unternehmen | Innovationshöhe | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 271 S. Ill., graph. Darst. |
|---|---|
| Series: | Routledge studies in innovation, organization and technology. - New York, NY [u.a.] : Routledge, ZDB-ID 2260114-4. - Vol. 8 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index 0802 |
| ISBN: | 978-0-203-93048-9 ; 0-203-93048-7 ; 978-0-415-43307-5 ; 0-415-43307-X ; 0-203-93048-7 ; 978-0-203-93048-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003527164