Managing B2B customer journeys in digital era : four management activities with artificial intelligence-empowered tools
Sami Rusthollkarhu, Sebastian Toukola, Leena Aarikka-Stenroos, Tommi Mahlamäki
| Year of publication: |
2022
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|---|---|
| Authors: | Rusthollkarhu, Sami ; Toukola, Sebastian ; Aarikka-Stenroos, Leena ; Mahlamäki, Tommi |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 104.2022, p. 241-257
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| Subject: | Activities | Artificial intelligence | B2B | Customer journey | Digital tools | Management | Künstliche Intelligenz | Digitalisierung | Digitization | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.04.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013326935