Managing brand demise
| Year of publication: |
2007
|
|---|---|
| Authors: | Jevons, Colin ; Ewing, Michael T. ; Khalil, Elias L. |
| Published in: |
Journal of general management. - Henley-on-Thames : The Braybrooke Press, ISSN 0306-3070, ZDB-ID 188363x. - Vol. 32.2007, 4, p. 73-82
|