Managing brand performance : aligning positioning, execution and experience
Year of publication: |
2010
|
---|---|
Authors: | Srivastava, Rajendra Krishan ; Thomas, Gregory M. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 17.2009/10, 7, p. 465-471
|
Subject: | Markenführung | Brand management | Führungskräfte | Managers | Performance-Messung | Performance measurement | Performance-Management | Performance management |
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