Managing brand personality when brand undergoes sequential extension
Anuja Pandey
| Year of publication: |
2011
|
|---|---|
| Authors: | Pandey, Anuja |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 7.2011, 4, p. 471-484
|
| Subject: | Markenführung | Brand management | Konsumgütermarketing | Consumer goods marketing | Markenimage | Brand image | Markentransfer | Brand extension | Konsumentenverhalten | Consumer behaviour | Markenarchitektur | Brand architecture | Kosmetik | Cosmetics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009354631