Managing CEO communication and positioning : a cross-national study among corporate communication leaders
Ansgar Zerfass (Institute of Communication and Media Studies, University of Leipzig, Leipzig, Germany and Department of Communication and Culture, BI Norwegian Business School, Oslo, Norway), Dejan Verčič (Faculty of Social Sciences, University of Ljubljana, Ljubljana, Slovenia), and Markus Wiesenberg (Institute of Communication and Media Studies, University of Leipzig, Leipzig, Germany)
| Year of publication: |
2016
|
|---|---|
| Authors: | Zerfaß, Ansgar ; Verčič, Dejan ; Wiesenberg, Markus |
| Published in: |
Journal of communication management : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1363-254X, ZDB-ID 2185796-9. - Vol. 20.2016, 1, p. 37-55
|
| Subject: | Comparative research | Communication management | Corporate communications | CEO communication | CEO positioning | Cross-cultural communication | Führungskräfte | Managers | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Interne Kommunikation | Internal communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCOM-11-2014-0066 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011540077