Managing Chinese consumers' value profiles : a comparison between Shanghai and Hong Kong
Year of publication: |
2010
|
---|---|
Authors: | Ramasamy, Bala ; Au, Alan Kai Ming ; Yeung, Matthew C. H. |
Published in: |
Cross cultural management : an international journal. - Bradford : Emerald, ISSN 1352-7606, ZDB-ID 2364733-4. - Vol. 17.2010, 3, p. 257-267
|
Subject: | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Finanzdienstleistung | Financial services | Nationalkultur | National culture | Vergleich | Comparison | Shanghai | Hongkong | Hong Kong |
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