Managing conflicting revenue streams from advertisers and subscribers for online platforms
Xin Li, Hari Balasubramanian, Yan Chen, Chuan Pang
| Year of publication: |
2024
|
|---|---|
| Authors: | Li, Xin ; Balasubramanian, Hari ; Chen, Yan ; Pang, Chuan |
| Published in: |
European journal of operational research : EJOR. - Amsterdam [u.a.] : Elsevier, ISSN 0377-2217, ZDB-ID 1501061-2. - Vol. 314.2024, 1 (1.4.), p. 241-254
|
| Subject: | Ad-supported online video platforms | Cooperation | Coordination | Revenue management | Two-sided markets | Digitale Plattform | Digital platform | Revenue-Management | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Netzwerkökonomik | Network economics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2023.10.024 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014456851