Managing consumer-based brand equity through brand experience in Islamic banking
Year of publication: |
2017
|
---|---|
Authors: | Mohsin Altaf ; Iqbal, Naveed ; Mokhtar, Sany Sanuri Mohd ; Sial, Maqbool H. |
Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 8.2017, 2, p. 218-242
|
Subject: | Islamic banking | Consumer-based brand equity | Brand experiences | Measurement invariances | Islamisches Finanzsystem | Islamic finance | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
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