Managing consumer loyalty through acquisition, retention and experience efforts : an empirical study on service consumers in India
Year of publication: |
June 2016
|
---|---|
Authors: | Singh, Jagwinder ; Saini, Shivani |
Published in: |
Vision : the journal of business perspective. - Gurgaon, ISSN 0972-2629, ZDB-ID 2436323-6. - Vol. 20.2016, 2, p. 121-134
|
Subject: | Consumer loyalty | Consumer relationship management | Consumer experience management | Satisfaction | Trust | Commitment | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Indien | India | Vertrauen | Confidence |
-
Park, Eunil, (2017)
-
Paul, Thomas John, (2019)
-
Importance of CEM in CRM-CL framework
Singh, Jagwinder, (2016)
- More ...
-
Importance of CEM in CRM-CL framework
Singh, Jagwinder, (2016)
-
Drivers of consumer loyalty in the wellness sector
Saini, Shivani, (2020)
-
Deepinder Singh, (2019)
- More ...