Managing consumer motivation and learning : harnessing the power of curiosity for effective advertising strategies
Satya Menon; Dilip Soman
| Year of publication: |
1999
|
|---|---|
| Authors: | Menon, Satya ; Soman, Dilip |
| Publisher: |
Cambridge, MA |
| Subject: | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbeplanung | Advertising planning | Werbewirkung | Advertising effects | Motivation |
| Extent: | 39 S Ill., graph. Darst |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 99,100 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001412774