Managing consumer privacy concerns in personalization : a strategic analysis of privacy protection
Dong-Joo Lee; Jae-Hyeon Ahn; Youngsok Bang
| Year of publication: |
2011
|
|---|---|
| Authors: | Lee, Dong-joo ; Ahn, Jae-hyeon ; Bang, Youngsok |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 35.2011, 2, p. 423-444
|
| Subject: | Online-Handel | Online retailing | Verbraucher | Consumers | Datenschutz | Data protection |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009127744