Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation
Year of publication: |
2008
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Authors: | Castaño, Raquel ; Sujan, Mita ; Kacker, Manish ; Sujan, Harish |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 45.2008, 3, p. 320-336
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