Managing Corporate and Brand Identities in the Asia-Pacific Region
Year of publication: |
1994
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Authors: | Schmitt, Bernd H. ; Pan, Yigang |
Published in: |
California management review : CMR. - Berkeley, Calif. : Haas School of Business, University of California, ISSN 0008-1256, ZDB-ID 2229304. - Vol. 36.1994, 4, p. 32-48
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