Managing corporate communication : a cross-cultural approach
ed. by Rosella Gambetti ...
| Year of publication: |
c 2013
|
|---|---|
| Other Persons: | Gambetti, Rosella (contributor) ; Gambetti, Rossella (ed.) |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Interne Kommunikation | Internal communication | Öffentlichkeitsarbeit | Public relations | Markenführung | Brand management | Interkulturelles Management | Cross-cultural management | Unternehmen | Kulturvergleich |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXXVI, 514 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| ISBN: | 0-230-34802-5 ; 978-0-230-34802-8 |
| Classification: | Unternehmensführung ; Marketing ; Wissenschaftliche und kulturelle Zusammenarbeit |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009672158