Extent:
XIX, 224 S.
graph. Darst.
Type of publication: Book / Working Paper
Language: English
Notes:
Includes bibliographical references and index
Managing reputation in distressed marketsLitigation and the court of public opinion -- The BP disaster in the Gulf & rampant groupthink in the C-suite -- Leading by example : Steve Jobs and effective corporate communication at work -- The role of communication theories -- The evolution of public relations into the PR-IR nexus -- Anatomy of a crisis -- The communications audit -- Reeducating corporate America -- Effective communication for litigation, mergers, and acquisitions -- Conclusion.
ISBN: 978-1-932159-88-2
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10010258866