Extent: | XIX, 224 S. graph. Darst. |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index Managing reputation in distressed marketsLitigation and the court of public opinion -- The BP disaster in the Gulf & rampant groupthink in the C-suite -- Leading by example : Steve Jobs and effective corporate communication at work -- The role of communication theories -- The evolution of public relations into the PR-IR nexus -- Anatomy of a crisis -- The communications audit -- Reeducating corporate America -- Effective communication for litigation, mergers, and acquisitions -- Conclusion. |
ISBN: | 978-1-932159-88-2 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010258866