Managing corporate Reputation : a perspective on the Spanish market
Ana Maria Casado; José Ignacia Peláez; Juan Cardona
Year of publication: |
2014
|
---|---|
Authors: | Casado, Ana Maria ; Peláez, José Ignacio ; Cardona, Juan |
Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 17.2014, 1, p. 46-63
|
Subject: | chief communication officer | Chief reputation officer | corporate reputation | corporate reputation department | intangibles management | Firmenimage | Corporate reputation | Reputation | Spanien | Spain | Öffentlichkeitsarbeit | Public relations | Interne Kommunikation | Internal communication | Führungskräfte | Managers | Immaterielle Güter | Intangible goods |
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