Managing corporate reputation through corporate branding
Year of publication: |
2012
|
---|---|
Authors: | Schultz, Majken ; Hatch, Mary Jo ; Adams, Nick |
Published in: |
The Oxford handbook of corporate reputation. - Oxford : Oxford Univ. Press, ISBN 978-0-19-870461-4. - 2012, p. 420-445
|
Subject: | Novo Nordisk A/S | Firmenimage | Corporate reputation | Markenarchitektur | Brand architecture | Pharmaindustrie | Pharmaceutical industry | Dänemark | Denmark |
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