Managing customer-to-customer interactions : revisiting older models for a fresh perspective
Year of publication: |
2024
|
---|---|
Authors: | Furrer, Olivier ; Landry, Mikèle ; Baillod, Chloé |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 38.2024, 1, p. 71-86
|
Subject: | Customer-to-customer | Customer-to-customer interaction | Frontline service employees | Problematization | Service encounter | Services marketing models | Servicescape | Servuction | Technology and service |
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