Managing Customer Value
Year of publication: |
1999
|
---|---|
Authors: | Dodds, William B. |
Published in: |
American Journal of Business. - Emerald Group Publishing. - Vol. 14.1999, 1, p. 13-22
|
Publisher: |
Emerald Group Publishing |
Subject: | Competitive advantage | Customer value | Strategic value management | Value marketing | Value oriented |
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