Managing customers profitably
Lynette Ryals
| Year of publication: |
2008
|
|---|---|
| Authors: | Ryals, Lynette |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value | USA | United States | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIV, 370 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-470-06063-8 ; 978-0-470-06063-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003744559