Managing data mining : advice from experts

In response to increasingly high customer demands and formidable competition, today's organizations have implemented new technologies that generate and collect massive volumes of data. However, a large majority of the data collected goes to waste or becomes obsolete. Inconsistency, repetition, time-sensitivity, disparate data sources and data overkill are just a few of the problems overwhelming many decision makers. Fortunately, the need for digestible and useful data has created a new generation of business intelligence technologies. This includes software that sifts through mountain ranges of data until the most useful nuggets of information are extracted and identified, much the same way that California prospectors of the 19th century refined their techniques to strike gold more quickly.