Managing disruptive external forces in international marketing
Insik Jeong, Ruey-Jer Bryan Jean, Daekwan Kim and Saeed Samiee
| Year of publication: |
2023
|
|---|---|
| Authors: | Jeong, Insik ; Jean, Ruey-Jer Bryan ; Kim, Daekwan ; Samiee, Saeed |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 5, p. 936-956
|
| Subject: | COVID-19 | Disruptive forces theory | Exporting | International marketing strategy | Korea | Managing disruptive forces | Taiwan | Südkorea | South Korea | Internationales Marketing | International marketing | Coronavirus |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-12-2021-0381 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014470102