Managing for media anarchy : a corporate marketing perspective
Year of publication: |
2013
|
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Authors: | Bruce, Margaret ; Solomon, Michael R. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 21.2013, 3, p. 307-318
|
Subject: | Markenführung | Brand management | Öffentlichkeitsarbeit | Public relations | Social Web | Social web | Virales Marketing | Viral marketing | Werbewirkung | Advertising effects | Klassifikation | Classification |
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