Managing founder-based brand identity during succession
Year of publication: |
2020
|
---|---|
Authors: | Casprini, Elena ; Melanthiou, Yioula ; Pucci, Tommaso ; Zanni, Lorenzo |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 27.2020, 1, p. 1-14
|
Subject: | Brand identity | Family firm | Succession | Resource orchestration | Familienunternehmen | Family business | Markenführung | Brand management | Unternehmensnachfolge | Succession planning | Markenimage | Brand image | Erfolgsfaktor | Success factor | Unternehmenserfolg | Firm performance |
-
Succession planning in minority ethnic family enterprises
Seaman, Claire, (2013)
-
Johnson, Francisco W., (2019)
-
Succession as a risk process in the survival of a family business : case of Slovakia
Rumanko, Boris, (2021)
- More ...
-
Pucci, Tommaso, (2019)
-
I choose my business model! : a cross-national analysis of business model choice in family firms
Casprini, Elena, (2016)
-
Business model shifts : a case study on firms that apply high technology to cultural goods
Casprini, Elena, (2014)
- More ...