Managing Global Accounts - Global account management may not be right for everyone -- But when it fits, it increases both profits and customer satisfaction. Here's a guide for choosing when to offer GAM and to whom.
Year of publication: |
2007
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Authors: | Yip, George S. ; Bink, Audrey J.M. |
Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2007, p. 102-111
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