Managing global brands to meet consumer expectations
Malcolm Baker; Greet Sterenberg and Earl Taylor
| Year of publication: |
2007
|
|---|---|
| Authors: | Baker, Malcolm ; Sterenberg, Greet ; Taylor, Earl |
| Published in: |
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR. - Hoboken, NJ [u.a.] : Wiley, ISBN 978-0-470-06527-3. - 2007, p. 443-466
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| Subject: | Globalisierung | Globalization | Markenartikel | Brand | Markenführung | Brand management | Internationales Marketing | International marketing | Welt | World |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003551914