Managing global competitive dynamics
Year of publication: |
2011
|
---|---|
Authors: | Peng, Mike W. ; Gokalp, Omer N. |
Published in: |
Are you ready? : preparing for international operations. - Santa Barbara, Calif. [u.a.] : Praeger. - 2011, p. 249-268
|
Subject: | Internationaler Wettbewerb | International competition | Wettbewerbsstrategie | Competitive strategy | Ressourcenorientierter Ansatz | Resource-based view | Institutionenökonomik | Institutional economics |
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