Managing Global Customers
Year of publication: |
2010
|
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Authors: | Yip, George S. |
Publisher: |
[2010]: [S.l.] : SSRN |
Subject: | Beziehungsmarketing | Relationship marketing | Globalisierung | Globalization | Internationales Marketing | International marketing |
Extent: | 1 Online-Ressource (22 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 19 2009 6, erstellt |
Classification: | D21 - Firm Behavior ; L20 - Firm Objectives, Organization, and Behavior. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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