Managing Global Expansion: A Conceptual Framework - Going international needs no grand design, but neither should a company wander aimlessly into the global jungle
Year of publication: |
2000
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Authors: | Gupta, Anil K. ; Govindarajan, Vijay |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 43.2000, 2, p. 45-54
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