Managing Global Innovation : Uncovering the Secrets of Future Competitiveness
Year of publication: |
2000 ; Second Revised Edition
|
---|---|
Authors: | Boutellier, Roman |
Other Persons: | Gassmann, Oliver (contributor) ; Zedtwitz, Maximilian (contributor) |
Publisher: |
Berlin : Springer |
Subject: | Multinationales Unternehmen | Transnational corporation | Industrieforschung | Industrial research | Innovationsmanagement | Innovation management | Welt | World | Globalisierung | Globalization | Westliche Staaten | Western countries | Erfolgsfaktor | Success factor | Wettbewerbsstrategie | Competitive strategy |
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