Managing green brand equity: the perspective of perceived risk theory
Year of publication: |
2014
|
---|---|
Authors: | Chang, Ching-Hsun ; Chen, Yu-Shan |
Published in: |
Quality & Quantity: International Journal of Methodology. - Springer. - Vol. 48.2014, 3, p. 1753-1768
|
Publisher: |
Springer |
Subject: | Green brand equity | Green perceived quality | Green brand awareness | Green perceived risk | Green marketing | Perceived risk theory |
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