Managing Green Supply Chain : Initiatives and Outcomes

Reacting to increasingly stringent government regulations and rising consumer demands for more sustainable products, and also to create competitive advantages, many companies have begun implementing sustainability practices in their strategy and everyday management. Not many studies are done in the area of environment friendly supply chain practices adopted by large corporate houses across the globe. Due to their enormous economic and environmental impact on society with their extensive networks of suppliers and customers, understanding their sustainability related eco-friendly supply chain practices, will help us identify the trends in corporate sustainability management and fill the the gap between theory and practice. The intention of this research is to identify the sustainable supply chain management practices adopted by the world's largest corporations. Case studies on green strategies adopted by Hewlett Packard, Coca Cola, Dutch flower industry and Bank of America and how they have made huge profits as well have brought an even greater impact on the environment has been included in this paper. The research also throws light on the initiatives taken in this field by Indian companies and how a major progress can be driven in this perspective