Managing i-branding to create brand equity
Year of publication: |
2010
|
---|---|
Authors: | Simmons, Geoff ; Thomas, Brychan ; Truong, Yann |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 9/10, p. 1260-1285
|
Subject: | Markenführung | Brand management | Markenimage | Brand image | Internet | Online-Marketing | Internet marketing | Website | Ernährungsindustrie | Food industry |
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