Managing industrial service offerings in global business markets
Year of publication: |
2011
|
---|---|
Authors: | Kowalkowski, Christian ; Kindström, Daniel ; Brehmer, Per‐Olof |
Other Persons: | Brashear Alejandro, Thomas (ed.) |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 26.2011, 3, p. 181-192
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Industrial services | Multinational companies | International business | Service systems |
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