Managing International Communication : JI Trading Company

On 16 January 2015, Zohaib Akhtar, the company secretary and PA to the CEO of Ji Trading Company was analysing what went wrong during the day. Ji Trading Company imported heavy machinery from China for its clients in Pakistan. This year the company tried to attract more investment from their existing Chinese partners and raise new capital from local investors. Zohaib and his associate, Sheng, had been working on this deal for more than a year. They worked on understanding the Chinese culture as well as understanding the inherent differences between the Chinese and Pakistanis. Yet, on the first day, the Chinese partners came to the firm and it was a fiasco. Now he had to think about ways to stop further problems during the next month the Chinese partners were in Pakistan