MANAGING INTERNATIONAL CUSTOMER SERVICE

Domestic distribution operations have long understood the values of a strong customer service network. Now it's time for exporters to realize its worth, too. A new survey shows dramatically how US companies are souring foreign customers on their product offerings, largely because the Americans have chosen to leave pre‐sale and follow‐up service considerations to third parties overseas.

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Year of publication:	1985
Authors:	Christopher, Martin ; Lancioni, Richard ; Gattorna, John
Published in:	International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 2.1985, 1, p. 65-70
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb008271 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014827854