Managing knowledge-based initiatives : strategies for successful deployment

Stacy E. Land

section 1. Laying the groundwork -- section 2. Ready, set, go -- section 3. Organizational alignment -- section 4. Support : who is on your side? -- section 5. The value of a value prop -- section 6. Executing on the groundwork -- section 7. Communications, salesmanship and publicity.

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Year of publication:	2008 ; First edition.
Authors:	Land, Stacy E.
Publisher:	Oxford : Elsevier,

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Extent:	1 online resource (xxiv, 276 pages)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-0-08-056025-0 ; 978-1-136-38368-7 ; 978-1-136-38372-4 ; 978-1-136-38373-1 ; 978-1-138-15829-0 ; 978-0-7506-8339-5
Other identifiers:	10.4324/9780080560250 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014500104