Managing multi-sided platforms : platform origins and go-to-market strategy
Year of publication: |
2022
|
---|---|
Authors: | Teece, David J. ; Pundziene, Asta ; Heaton, Sohvi ; Vadi, Maaja |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing, ISSN 2162-8564, ZDB-ID 2066069-8. - Vol. 64.2022, 4, p. 5-19
|
Subject: | born-platform | coopetition dynamics | digital colonization | incumbent-born platform | multi-sided platform | network effect | platform orchestration | platform-born adjacent | Netzwerkökonomik | Network economics | Digitale Plattform | Digital platform | Wettbewerb | Competition | Electronic Commerce | E-commerce | Koopetition | Coopetition | Social Web | Social web |
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